The world has gone through communication and information technology
revolution in the last 20 years. This revolution fuels Hindi newspaper industry
in a unprecedented extend. With the advent of internet the online version of
Hindi news makes the total readership hikes up to the peak and number is still growing.
The National Readership Survey in 2006 estimated that there exist about 204
million readers of Hindi dailies in India . Among them Dainik Jagran and
Dainik Bhaskar circulation is in top.
This tremendous hike of readership does not reach in a day.
There was challenge to overcome with. For example, the first struggle had began with the popularity of English language
dailies, where the popularity become inevitable due to colonial legacy. On the
other hand, English language makes a
very strong ground in India
as it the official language; declared by government. Most educated Indians perceive English papers as the
unbiased and original source of information. They dismiss the newspapers written
Hindi language as poorly written and edited one.
It is true in some sense that Hindi dailies did not maintain the standard of journalistic writing and ended up with poor content. Although, it is not clear whether such shortcoming was the major issue behind poor circulation. But, the set mentality of readers suffered the industry for a long run.
There was a strong consciousness behind the lacking of readership whereas Hindi is understood all over
